Independent Bank
Independent Bank is a 90 branch full service bank serving all of Michigan. They turned to Full Circle Marketing and Design to create an overall brand identity and the individual marketing components. The challenge was to create a unique and differentiated brand identity that made Independent stand out from other banks and credit unions. We designed an overall style that positions them as unique and innovative. Branding elements were carried through to all materials including brochures, print and billboard advertisements, postcards, television ads, branch signage and their web experience.
To view the Independent Bank website, visit IndependentBank.com.