BCMSC had long been a leader in providing science curriculum for elementary schools throughout the state of Michigan. Their science kits had for years been the standard curriculum for thousands of students. The challenge facing BCMSC was reaching new school districts with their message, and then converting new districts into clients in a time of belt-tightening. Through an active direct marketing campaign, Full Circle Marketing & Design was able to help BCMSC increase sales by 40% in one semester, the first significant increase in over 10 years.