QR Codes
You’re starting to see these pop up more and more in the advertising landscape. QR Codes are a great way to build a bridge between print and online. However, if not done correctly, a QR Code campaign can quickly become a mess. We approach any QR Code campaign strategically to ensure it will meet the business objectives.
A strategic approach is important for QR Code campaigns because they must provide a logical s are a great way to provide a bridge between print and online. Once our strategy is in place, we will create your codes in a way they can be tracked within analytics. This enables us to track their effectiveness and compare it to the other online campaigns.
Want to incorporate your logo into a QR Code? No problem. We can also design a custom code and make recommendations on how to use it in your offline campaigns. One word of caution here though — don’t over design — a QR Code should look like a QR Code, if not, people won’t know what to do with it.
