What We Believe

We build relationships with our clients based on transparency and results, not on billable hours and self-serving awards. We develop intelligent, practical strategies based on a thorough understanding of our clients’ marketing and communications objectives. To yield better results and long-term client success, we believe in relationship-based strategic advice, better project management and clear communication.

Our work is our passion, but our culture goes beyond design. We’re a team that laughs together, grows together, and celebrates every milestone.

Our work is our passion, but our culture goes beyond design. We’re a team that laughs together, grows together, and celebrates every milestone.

Our Team

With a background in product marketing, brand management and marketing communications at some of the area’s largest companies, Steve leads the Full Circle strategy team with broad-based knowledge, unrivaled charisma and a competitive spirit that keeps us on our toes. He has a passion for brand strategy and helping companies understand who they are and what makes them unique. He is a past president of the West Michigan Chapter of the American Marketing Association and current Chairman of the Board for Goodwill Industries, he is actively engaged in the community and in life.

Mike’s passion is creating compelling and emotive brands that audiences will fall in love with—whether it’s through design, video, web, or a flyer on a telephone pole. While he has a strong background and affinity for motion, he looks at branding from a far broader perspective. Mike worked for Disney, Hanna-Barbera and Filmation Studios, allowing him to hone his photography and video experience. He then spent 20+ years providing strategy, art direction, copywriting, print and web design for various West Michigan agencies before joining Full Circle as Creative Director. 

With a blend of both corporate and agency experience in strategic planning, product management, communications, and sales, Rick has an in-depth understanding of which “P” in marketing does what. What fires him up each day is the opportunity to help develop brands rooted in strategy, provide strong sales support, create marketing campaigns, and launch new products and services. Looking to Rick to help connect the dots between the market and your capabilities helps ensure a strong ROI on your investment.  As the oldest member of the team in the office, he keeps the young whipper-snappers in line through herding, an occasional bark, but no bites.

Bill’s account management career began in New York and Chicago, where he led marketing and advertising efforts for some of the country’s biggest brands. Seeking a place to raise his family, he moved to Grand Rapids and founded his own agency, which now is proudly part of the Full Circle team. As Account Director, Bill delivers a rare balance of creative vision and strategic clarity to every client engagement, building close, trusted relationships that drive long-term success.

A storyteller at heart with more than 10 years of experience in campaign management, digital & content strategy, and brand development; Anna built her foundation on the corporate side, bringing her expertise to the agency world to help brands show up authentically and connect in meaningful ways. While seeing a strategy come to life never gets old, the real highlight is the relationships built along the way—because at the end of the day, the work has always been about people first. When she’s not cheering on her sons at the hockey rink, you can usually find her in the garden, on the golf course, or enjoying live music.

Back when Google launched in 1998, Matt was already immersed in the digital media landscape. He has been honing his craft for over two decades leading media for national brands including General Motors and many other clients. Most recently, he was the director of media for Meijer where he led an internal team of fifteen and external team of thirty, overseeing the strategy and procurement of all traditional and digital advertising as well as owned media and social media channels. Matt is excited to bring his experiences to Full Circle where he can help clients reach new and existing customers across both digital and traditional media channels.

Erik has been living at the intersection of data, marketing, and design for over a decade, following his passion for solving unsolvable problems with organizations from Sony Pictures to the Department of Defense. He has worked in both agency and client-side businesses and understands how to marshal creative and technical thinking into concrete results from both sides of the table. Prior to Full Circle, he managed marketing and business development at several West Michigan companies, as well local and national media campaigns for Valassis and Hanon McKendry.

With his experience marketing some of the top brands in the athletics industry, Ryan knows how to help clients find the right target audience to grow their business. He has a passion for analytics and how it works with creative, giving him a data-informed, full-funnel approach. Outside the office you can find him on the lakeshore or up north on one of Michigan’s many hiking trails.

For almost 20 years, Claire has been managing marketing and web projects for agencies in the Grand Rapids area. She enjoys working alongside designers, developers, and copywriters to tell clients’ stories through their websites. Outside of work, you’ll probably either find her with a book or finishing a crossword, usually with a dog by her side.

Dave is known for pushing technical boundaries and sharing his discoveries with the team. With over 17 years of web development experience—including work for Gordon Food Service, Meijer, and Wolverine Worldwide—Dave excels at bringing complex sites and interactions to life through a balance of creative vision and pragmatic problem-solving.

Outside of work, Dave enjoys life with his wife Amy, his high school sweetheart, and their three kids—Gavin, Genevieve, and Gwen. They share their home with two cats, Mittens and Pom Pom, and a black lab named Bear. When he’s not coding, you’ll find Dave around a bonfire, coaching youth lacrosse, playing guitar, or hunting down new additions to his vinyl record collection.

Stephen is an experienced professional with a diverse background in graphic design and web development. Over his two-decade career, he has built hundreds of websites for clients in a variety of industries. As a proficient full-stack developer, he utilizes WordPress and other platforms to meet specific client needs. Beyond his professional achievements, Stephen finds solace in woodworking and the natural world, having crafted an off-grid timber frame cabin and a stunning cedar strip canoe.

With an eye for good design and love for all things creative, Alysse brings a solid marketing and communications background to Full Circle. Her experience spans many industries including chemical distribution, candy, IT services and nonprofits, but she has always been drawn to design-driven agencies. Not only does she have the ability to manage multiple projects and moving parts at one time, her energetic, creative flare adds something extra to her project management approach. As an enthusiastic crafter and aspiring home decorator, she keeps the creative energy flowing in all aspects of life.

Susan believes the best creative work starts with curiosity and collaboration. Whether through film, design, digital, or print, she creates work that strives to be thoughtful, human, and memorable. For over 20 years, Susan has partnered with major national brands and local nonprofits, shaping brand identities and launching integrated campaigns. Her focus is always on strong storytelling and creative that makes meaningful connections with audiences. Outside of work, you’ll likely find Susan with her husband exploring Northern Michigan enjoying the company of their dog.

Katie brings energy to the Full Circle team with a BFA in Art & Design and a passion for creativity. A twelve-year veteran of Full Circle, she has honed her skills for simple and clean design, creating thoughtful experiences that take work from “good” to “great”. Katie believes good design goes beyond aesthetics. It's a holistic approach from initial concept to final execution by collaborating and pushing the process to do more thoughtful creative work. As much as she loves Grand Rapids, being a northern Michigan native, she loves to head to Traverse City in the summertime.

Over her 8+ years with Full Circle, Kelsey has played a key role in shaping creative strategies and delivering innovative solutions for a wide range of clients. With a passion for visual storytelling, she specializes in crafting compelling designs that resonate with different audiences and elevate brand identities. She brings an exciting and energetic perspective to the group. When she’s not spending time camping or hiking with her fiancé, she loves pet-sitting for her friends, family and coworkers.

Maddie came to Grand Rapids in 2013 to study at Kendall College of Art and Design. Once she obtained her BFA in Graphic Design the growing city became home. Her passion for great design lies deeply in her belief in optimizing and beautifying all corners of her life and the lives of others. Maddie spends days off buying flowers at the Fulton Street Farmer’s Market by her house or taking her puppy to the dog park to play fetch. In the summer you can find her back home in Spring Lake on the water.

Having created his first professional logo when he was only 13, Drew realized at an early age that graphic design was in his blood. A graduate of Kendall College and Design, he worked as an intern and then was hired full time at Authenticity Marketing group. Adept at logo design, collateral development, and digital marketing, Drew plays a vital role designing impactful brand communications for each client he works on.

Cheri is the oil in the machine that keeps everything at Full Circle running smoothly. In addition to managing all Full Circle bookkeeping responsibilities, including accounts payable and receivable, she also helps with a multitude of other human resources and office management tasks. All things critical to running a successful agency.

Careers

Do you think Full Circle?

Since 2002, Full Circle has been helping brands realize their goals and reach their audiences in unique, effective ways. If you are a passionate person looking to join a team of like-minded marketing and design professionals to create caffiene-fueled marketing mayhem, then we may have a spot for you.

We’re looking for a driven, detail-oriented Digital Marketing Specialist to join our growing team. In this role, you’ll work directly on paid media campaigns, social media content, webinar production, and email marketing on behalf of our diverse portfolio of clients. If you’re someone who thrives on executing smart strategies and nailing the details that make campaigns perform, we’d love to meet you.

About the Role

The Digital Marketing Specialist partners closely with our account, media, and creative teams to bring client marketing programs to life across digital channels. You’ll manage the day-to-day execution of social media content and posting, webinar logistics, and email campaigns—ensuring every touchpoint is on-brand, on-schedule, and optimized for performance. In addition, this role will support the media team by serving as a project manager between Creative resources and the media team to ensure all ads are created for various channels and specifications.

This is a hands-on, execution-focused role with plenty of room to contribute ideas, grow your expertise, and make a real impact for the brands we serve.

Essential Functions & Responsibilities

Paid Media Ad Project Management

  • Project Manage asset creation between Creative resources and the media team to ensure all ads are created for various channels and specifications.
  • Write and assemble ad copy and creative assets in collaboration with the creative team
  • Compile performance data and contribute to client-facing reporting and analysis

Social Media Post Creation & Publishing

  • Develop and execute social media content calendars across platforms (Facebook, Instagram, LinkedIn, and others as needed)
  • Write compelling captions and coordinate with designers on visual assets that align with client brand standards
  • Schedule and publish posts using social media management tools
  • Monitor engagement, respond to community activity as directed, and surface insights to the account team
  • Stay current on platform updates, algorithm changes, and content best practices

Webinar Event Creation & Management

  • Set up and manage webinar events end-to-end using platforms such as Zoom Webinars, GoToWebinar, or similar tools
  • Coordinate registration pages, confirmation and reminder emails, and post-event follow-up sequences
  • Collaborate with clients and internal teams on event promotion
  • Provide day-of technical support and ensure smooth event execution
  • Pull post-event data and attendance reports for client recap deliverables

Email Marketing

  • Build and deploy email campaigns and automated workflows in platforms such as HubSpot, Mailchimp, Constant Contact, or others
  • Write and edit email copy aligned with client brand voice and campaign goals
  • Manage list segmentation, suppression lists, and audience hygiene
  • A/B test subject lines, content, and send times to continuously improve open and click rates
  • Track and report on email performance metrics including deliverability, opens, clicks, and conversions

Additional Responsibilities

  • Maintain accurate project tracking and communicate status updates to Project Managers and Account team members
  • Support the broader media and account team on digital strategy initiatives
  • Contribute to the agency’s own marketing and social media presence as needed

Skills & Qualifications

Required

  • 2–4+ years of hands-on experience in digital marketing, preferably in an agency environment
  • Proficiency with social media scheduling and management tools (e.g., Sprout Social, Hootsuite, Later, or similar)
  • Experience building and deploying email campaigns in a major ESP platform
  • Strong written communication skills with an instinct for brand voice and clear messaging
  • Highly organized with the ability to manage multiple projects and deadlines simultaneously

Preferred

  • Google PPC and digital advertising platform experience
  • Webinar platform management experience (Zoom Webinars, GoToWebinar, etc.)
  • Working knowledge of HubSpot or similar CRM/marketing automation platforms
  • Basic design sensibility and comfort working alongside a creative team in Adobe suite
  • Experience with Asana and Harvest project management platforms

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred
  • Equivalent combination of education and hands-on experience will be considered
  • 2–4+ years of relevant digital marketing experience required; agency experience a strong plus

Why Full Circle?

We’ve built Full Circle around the belief that great work comes from great relationships—with our clients and with each other. You’ll join a collaborative, tight-knit team of strategists, creatives, developers, and media professionals who are genuinely passionate about what they do. We believe in transparency, accountability, and having fun along the way.

If you’re a passionate professional looking to join a team of like-minded marketing professionals and create caffeine-fueled marketing mayhem, then we may have a spot for you.

Full Circle is expanding our media team and looking for a Media Planner to help successfully manage traditional and digital paid media campaigns through research, planning, negotiation, implementation, measurement, and optimization.

The Media Planner will work with the Media Director and Associate Media Director, our agency team, and our clients to translate business objectives and goals into actionable cross-channel marketing strategies that drive Key Performance Indicators (KPIs) as efficiently as possible. They will coordinate media campaigns on traditional media channels including television, radio, out of home, print, and digital channels including social, search, mobile, display, and video.

Additional Duties & Responsibilities

  • Media planning and buying with traditional media partners (TV, Radio, Out of Home) and into digital media platforms
  • Build and maintain relationships with local market media partners
  • Monitor and optimize the performance of advertising campaigns and reporting the results to relevant stakeholders
  • Manage clients’ budgets and billing to ensure accuracy and appropriate pacing
  • Partner with internal agency Account, Project Management, Creative, and Web teams on client requests, media plans, creative specs, website needs, etc.
  • Translate reporting data into analysis with key insights and actionable recommendations, including media, creative, and website analytics
  • Ensure measurement plan aligns with KPIs, set up website pixels/tags, and traffic assets to vendors
  • Research the current media landscape and keeping up to date with the latest media trends and opportunities

Skills & Qualifications

  • Traditional media (TV, Radio, Out of Home) planning and buying experience across local/regional markets required
  • Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
  • Strong analytical and organizational skills
  • Excellent time and project management skills
  • Ability to prioritize projects/tasks, follow processes, and meet deadlines
  • Attention to detail is a necessity
  • Strong knowledge of a range of digital/social/search media platforms preferred
  • Google Analytics experience preferred
  • Google Tag Manager experience preferred

Education

  • Bachelor’s degree in Business, Marketing, Advertising or equivalent work experience

Experience

  • 2+ years of media experience required
  • Media agency experience (digital & traditional) preferred

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