AIS is a Boston-based manufacturer of office furniture including desking, seating, casegoods and more. After working with AIS for the past three years, Full Circle was asked in 2018 to rethink AIS’s brand and overall positioning in the marketplace. The resulting work was a new identity, messaging and new photography and renderings that were featured in all new literature pieces and a comprehensive website. The new brand experience was launched at NeoCon 2018 to rave reviews from their customers, dealers, and reps.
The AIS showroom at Neocon is inspired by upscale markets around the world, like Camden market in London or Pike Place market in Seattle. Borrowing the signage, colors, neon lighting, and friendly atmosphere markets exude, the showroom reflects the confidence, agility, and slightly disruptive nature of AIS. Designed to encourage exploration and adventure with distinct stops throughout the showroom, AIS showcases its broad line of existing and new products with meaningful applications, energetic finishes, and an affordable charm.
AIS Elite Escape
AIS invested in a distributor sales incentive trip intended to reinforce strong selling skills, build relationships, and encourage future sales. They wanted the program “branded” across all touchpoints. Full Circle gave the program a powerful and consistent theme that was carried throughout the campaign's 30+ components. Needless to say, the response was outstanding and the drinks were ice cold.