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A series of acquisitions combined with entering new industries created a complex challenge for DEKKO on how to brand themselves corporately and for each product and market segment. Full Circle was tasked with developing the brand architecture and a visual strategy that aligns with their future vision and provided clear differentiation to each market segment. Upon building the new brand architecture and strategy, we developed unique brand messaging, updated visual identities, new imagery, and foundational sales tools for each of the brands. Debuting in 2019, the DEKKO family of brands is poised for growth in revenue and profitability.