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DEKKO approached Full Circle to help them develop a brand architecture and strategy that aligns to their vision of the future.  A series of acquisitions and new market segments created a challenge around how to brand themselves corporately and by product and market segment. Immediately following agreement on this brand architecture and strategy, the projects quickly segued into brand messaging, updating visual identity, improving their imagery and developing foundational sales tools and marketing programs. Debuting in Chicago at NeoCon 2019, the DEKKO family of brands is poised for improved revenue and profitability.