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Randolph Savings Bank, now Envision Bank, was a regional Boston bank headquartered in the town of Randolph, MA. They had expanded their branch locations into other areas of Boston and acquired a mortgage company. Full Circle conducted extensive market research including brand awareness and market perception to determine how to best market the growing organization. Based on the findings, we suggested a new name and visual brand. Envision Bank was born and the next year was dedicated to creating physical and digital touchpoints for the Envision brand.
