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Have you sat at a high-top table and enjoyed a great cup of coffee? Ate at a university cafeteria? Or maybe cozied into a booth at your favorite restaurant? Chances are you have probably sat at one of FurnitureLab’s product solutions. As a North Carolina based provider of hospitality and education solutions, the visual brand for FurnitureLab didn’t match the cool and interesting solutions they create. Enter Full Circle. Through a discovery, design and implementation process, we evolved the FurnitureLab brand to reflect how they wanted to be perceived.

The places we dine make for magical moments. There’s something unexplainable about break rooms, cafeterias, and common areas. They’re where friendships are formed, laughs are had, and conversations flow more naturally. At FurnitureLab, we’re proud to foster these connections through in-depth expertise and a product offering that’s comprehensive, fresh, and full of surprises.

Brand Narrative Excerpt