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As Gentex builds upon its impressive portfolio of trailblazing tech innovations, they continue to bring Full Circle along for the ride. We work in collaboration with the Gentex marketing team to strategize, concept, write, design, and produce campaigns, commercials, and experiences for all of Gentex brands. 

In 2018, we embarked on a massive brand strategy and visual execution for subtle sub-brands including Corporate, Investors, and Employment. We also overhauled the Fire, ITM and HomeLink brands to also align with the overall brand vision. The result was a comprehensive brand architecture and unique design approach for everything they do.

      

Behind the scenes with the production team for the BUCK video shoot.

      

      

We illustrated and designed a full truck wrap for their technology showcase vehicle, a fully customized, 2020 Chevy Colorado.

The design celebrates everything the Michigan landscape and its parks have to offer. The vehicle is outfitted with a variety of after-market tech, including Gentex products, that set the truck up as the ultimate outdoor recreation vehicle ready to explore the vast Michigan outdoors and beyond.