As Gentex builds upon its impressive portfolio of trailblazing tech innovations, they continue to bring Full Circle along for the ride. We work in collaboration with the Gentex marketing team to strategize, concept, write, design, and produce campaigns, commercials, and experiences for all of Gentex brands.
In 2018, we embarked on a massive brand strategy and visual execution for subtle sub-brands including Corporate, Investors, and Employment. We also overhauled the Fire, ITM and HomeLink brands to also align with the overall brand vision. The result was a comprehensive brand architecture and unique design approach for everything they do.
Full Circle llustrated and designed custom wraps for their two technology showcase vehicles; a fully customized Chevy Colorado and a Polaris RZR.
The designs celebrate everything the Michigan landscape and its parks have to offer. The vehicles are outfitted with a variety of after-market tech, including Gentex products. The goal was to turn heads and emphasis Gentex's Michigan roots.