We helped LightCorp reimagine their business within the office furniture market. Understanding the influence of designers and architects helped LightCorp and Full Circle craft a distinct brand strategy, messaging, imagery, and graphic identity, which led to a NeoCon unveiling of “new” everything, including a website, collateral, tradeshow booth, giveaways, and employee communications.
The new LightCorp was debuted at their industry’s largest tradeshow, NeoCon. Included in this reveal were the strategic brand positioning, new website, tradeshow booth, and sales collateral. The market and employee reaction to the rebranding was overwhelmingly positive.