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Mercato Place is a new service business start-up. The entrepreneurial owner approached Full Circle with a challenge. How do we brand this new business in a quick, affordable and beautiful manner? After thoughtful research and discovery, we helped pull together the new name, messaging package and identity standards in eight short weeks. Subsequent deliverables have included website strategy and design, custom video and photography, event communications, sales tools and get-the-word out campaigns. This new start-up will become an overnight success due to its strong business model and branding built off a well-designed foundation.