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SurfaceWorks, a leading manufacturer of collaborative and conference tables, didn’t look or sound like anything special. Their brand was basic and didn’t tell the company’s true story. Full Circle discovered SurfaceWorks’ uniqueness: the rare ability to customize any of their tables artistically and efficiently, providing endless design options to their customers.

In collaboration, we developed a powerful brand story and a one-of-a-kind brand experience, including specialized and versatile brand elements, custom photography, experiential design, and traditional and digital marketing tools.