SurfaceWorks, a leading manufacturer of collaborative and conference tables, had a brand that didn’t reflect its true potential. Their messaging was basic, failing to showcase what made the company stand out. Full Circle uncovered SurfaceWorks' unique strength: the rare ability to customize any table both artistically and efficiently, offering customers limitless design possibilities.
Together, we crafted a compelling brand story and created a distinctive brand experience. This included versatile brand elements, custom photography, experiential design, and a full suite of traditional and digital marketing tools to bring their unique offerings to life.