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The Uccello’s family owns and operates three restaurant formats within West Michigan. Full Circle has been lucky enough to develop new brand experiences for Herb ‘n Fire, their “fast-casual” format as well as Mazzo, a higher-end Italian dining experience. We handcrafted everything from the restaurant names to the visual experience of every customer touchpoint. We were also asked to rethink the Uccello’s Ristorante experience and update the brand to make it more current and appealing to their customers.